For a design challenge in Purdue University's Themed Entertainment Design Certificate program, our team created a revitalization proposal for a central Indianapolis mall, pitching directly to representatives from the development firm, Hendricks Commercial Properties.

We focused on an outdoor area dubbed The Junction, named in homage to the site's history as a historic trolley hub within the broader Traction Yards development. Our concept transformed the area into a vibrant, community-focused hub offering both lively gathering spaces and relaxing spots for human connection.

My Role (Design & UX Team):

• Concept & Brainstorming: Co-created initial mood boards and visual direction.

• Visual Design: Developed concept sketches to bring our team's spatial ideas to life.

• Spatial Planning: Designed maps and layout schematics for the final project proposal.